Guidelines for Authoritative Life Lesson Videos

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Analyzing YouTube Shorts Economic Impact

All You Need to Know About the YouTube Shorts Fund

Shanoon Cox

Aug 18, 2022• Proven solutions

Ever since Snapchat launched the format and TikTok heated up with the same, the short-form vertical video has been almost everywhere, including our all-time favorite YouTube. Instagram jumped on the short-form standing video bandwagon with its Reels and Stories features, and Facebook cloned the same format as Facebook Stories.

Thus, the trend of vertical video exploded during the pandemic.

YouTube Shorts is an infant feature that allows creators to upload short-form vertical videos to the platform, adding various TikTok-like enhancements, from colorful text to images to different music additions.

YouTube Shorts F und is identical related to YouTube Shorts. This is quite an interesting concept to study as it’s associated with the vast platform.

The best part of YouTube Shorts? YouTube has signaled their attention to help creators monetize Shorts and transform them into a solid news revenue stream. To that concern, the company has decided to pay creators at least $100 million for their YouTube Shorts monetization through 2022.

Here we are going to introduce you how to make money on YouTube Shorts and some monetization tips. Just watch the below video.

• Part 1: What’s YouTube Shorts Fund?
• Part 2: How to Join/Apply for YouTube Shorts Fund?
• Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?
• Part 4: FAQs about YouTube Shorts Fund

Part 1: What’s YouTube Shorts Fund?

The YouTube Shorts Fund is a part of the YouTube Shorts monetization scheme. It’s a $100M fund distributed throughout 2021 - 2022.

As per YouTube’s official website source, anyone can participate in the fund simply by creating unique and engaging Shorts that delight the community of YouTube to a great extent.

Each month, YouTube reaches multiples of creators whose Shorts received the most views and engagement to reward them for their contributions. YouTube also asks the creators to share their feedback to continue enhancing the overall product experience. So, this activity relates to the YouTube Shorts Fund eligibility.

However, this YouTube Shorts Fund is generally not limited to just the YouTube Partner Program creators. Such creators will be eligible to participate if they adhere to all the Community Guidelines and create only original content for Shorts.

Moreover, YouTube kept sharing additional details as they got closer to the same concept.

The Future of Monetization on Shorts

As discussed earlier, the YouTube Shorts Fund is the first step in their journey to build YouTube Shorts, a monetization model.

Even YouTube is excited to begin rewarding creators for their contributions via the YouTube Shorts Fund. On the same note, they’ll expand their Shorts player across various YouTube surfaces to assist people in looking for new artists, creators, and Shorts to enjoy.

All in all, YouTube has helped an entire generation of artists and creators turn their creativity into businesses with the YouTube Shorts Fund. YouTube has paid $30 billion-plus money to artists, creators, artists, and media companies over the last three years. They remain deeply committed to supporting the next generation of mobile creators while introducing the YouTube Shorts Fund.

Part 2: How to Join/Apply for YouTube Shorts Fund?

First, know that every creator on the platform is eligible to know the YouTube Shorts fund eligibility.

Your channel has to comply with a strict set of eligibility requirements to activate the YouTube Shorts monetization.

Your channel has to have multiples of subscribers and four thousand hours of watch time to join the YouTube Partner Program. However, the case is quite different when it comes to YouTube Shorts eligibility.

The YouTube Shorts Fund only has a single requirement of eligibility criteria to know how to join the YouTube Shorts fund. You have to create original yet lovely content for the viewers.

You don’t have to be the YouTube Partner Program’s part, nor does your channel have to meet its requirements for monetization. The Shorts Fund is open to each creator.

YouTube will directly reach out to creators about the fund.

So far, there’s not a direct way of application for the YouTube Shorts Fund. Creators can’t request an invitation or enroll themselves in the fund. The only way you can join the fund is via a direct YouTube invitation.

YouTube will divide this fund from the Shorts Fund on a rolling basis. The creators who’ve received the highest amounts of views and engagement levels on their YouTube Shorts will receive the rewards. They plan to reach out to multiples of creators each month.

It will help if you keep creating great content to prepare for the YouTube Shorts fund.

The best way you can create is to keep uploading excellent content. You can use this time to become a pro at creating compelling YouTube Shorts among the broader audience base. It would help to grow your audience with Shorts so that your YouTube channel will be present on YouTube’s radar.

The YouTube Shorts Fund is an ideal opportunity for creators of all sizes to activate YouTube Shorts monetization.

Part 3: How to Claim Bonus Payment from YouTube Shorts Fund?

To know how to claim YouTube Shorts Fund or bonus, you’re required to go through the following two steps:

• Accept the terms
• Link an active AdSense account

Creators who do not have an AdSense account will be able to set one up directly on YouTube as part of the procedure of claiming. Once you claim your YouTube Shorts fund or bonus payment successfully, that amount will get added to your monthly cost of AdSense.

It is worth defining that channels creating and publishing non-original content, videos re-uploaded from other channels, and videos with the logos or watermarks from third-party social platforms will not be eligible to claim a bonus payment from the YouTube Shorts Fund.

In addition to the YouTube Shorts Fund, YouTube provides numerous other methods in which creators can earn more revenues from their YouTube content and build their businesses on the platform. These consist of merchandise, ads, YouTube BrandConnect, and channel memberships, among others.

Part 4: FAQs about YouTube Shorts Fund

Here are some common questions about YouTube Shorts Fund for your reference.

1. How do YouTube Shorts go viral?

If we want to go viral at YouTube Shorts quickly, you have to follow the procedure consistently. Digital marketing is not rocket science. For someone, it takes one day to go viral, and for another one, to go viral, it takes one year as well. You only have to remember to create excellent, unique content quite consistently.

2. How long can YouTube Shorts be?

The creation tool of YouTube’s Shorts makes it easy to create short-form videos around 60 seconds long with their multi-segment camera.

3. Can YouTube Shorts be copyrighted?

Yes, it can be! However, you can add anything from YouTube’s audio to any copyright-free music to your YouTube Shorts video content.

4. Why are my YouTube Shorts not getting views?

Reconsider your approach if you’re not getting any YouTube Shorts views.

A common reason behind this is that you do not hold the viewer’s attention. The shorter the content, the more each second counts. Or, maybe your subscribers wish for long-form content.

5. Can you upload a video to YouTube Shorts?

Videos up to 60 seconds will show a trim editor. For videos longer than 60 seconds, you need to hit the Edit button into a Short video size to trim your video up to 60 seconds or less.

Conclusion

If you have already created a short-form vertical video or have a YouTube channel, try Shorts out. It could be an excellent manner to activate YouTube Shorts fund monetization or build an income stream for your channel and a new subscriber base.

If you’ve never used YouTube before, that’s an even great reason to give YouTube Shorts a try. Diving into YouTube can sometimes be challenging — with a potentially broad reach and day-one monetization, YouTube provides unheard-of perks to the creators of new Shorts.

Most people probably wouldn’t get attracted if any other company launched a new short-form vertical video platform. But because Shorts comes from a platform like YouTube — which has a long history of a massive audience, creator-friendly scenarios, and the power of Google backing it up — the new platform is a must-try for any video creator and creative individual. And, the addition of $100 million YouTube Shorts fund in financial support is a lot of delicious icing on the cake.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox