Guidelines to Frame Your YouTube Creation Flow

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

Why is structuring your video important?
How should you structure YouTube Video Content?
Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Perfecting Video Quality: From YT Shorts to MP4 Format

Create Your YouTube Shorts with Wondershare Filmora

An easy and powerful YouTube Shorts editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Video production entails a lot more than just composing and sharing your videos. You need the correct format to accomplish some tasks, especially when sharing them online. People use different devices and versions that are not automatically compatible with all video file formats. YouTube Shorts is one such video production platform that lets creators compose compelling short videos for sharing with their audience. More so, Shorts lets you record music, edit your video and get it ready for sharing. But not all roses are smooth, some are thorny and you may find it necessary to convert YouTube Shorts to MP4 to enable access by your audience.

Why do we need to download and convert YouTube Shorts video?

Most YouTube Shorts are not easily accessible on mobile devices. Occasionally, users experience YouTube Shorts not showing issue , which prompts them to look for solutions for resolving the problem. You might be wondering whether converting your files is one such solution. Ideally yes! Find below, possible reasons for downloading and converting YouTube Shorts to MP4.

1) Content optimization for other devices

Mobile technology keeps changing and various devices’ versions are continually on the rise. Some devices aren’t compatible with various video formats and codecs . Converting the videos to MP4 opens avenues for access on any device and platform like emails. This is because MP4 files are supported by almost all modern devices and you can optimize videos for operating systems like Android, iOS, Windows, etc.

2) Compression

YouTube Shorts are designed to run for about 15 seconds. This is an indication that they are not fully compressed in terms of codec. Converting the files to MP4 format ensures that the file size is reduced, enabling playing on any platform without buffering. Luckily, there is no quality loss but it’s just the size is made smaller to fit any device.

3) To support animated GIFs

Animated GIFs add value to your videos. However, social media does not support GIFs among other formats. To keep the fun going, you will need to convert your video to accommodate formats like GIFs, among others.

4) Portability

Another reason to get YouTube shorts to MP4 is for portability issues. Since MP4 are highly accessible on numerous devices and platforms, you can easily import your files via USB flash drive and other external hard disks to other devices. With this, there is also no hindrance in sharing your files online and on other platforms.

5) Lossless quality

MP4 file format supports a high degree of lossless output quality as compared to other file formats. MP4 is highly preferred so that the recipient achieves the original output quality of the converted file. With MP4, you can also retain other parameters like title, sample rate, and channel among others.

How can we convert YouTube shorts to mp4?

The importance of converting videos to MP4 format is weighty. But how do you convert YouTube Shorts to MP4? Plenty of apps are available for easy conversion. Both free, paid, and online converter apps can serve the purpose. Let’s check how to convert your files for free with the Freemake app, via an online app, and using the reliable tool, Filmora.

1. Convert YouTube Shorts video to MP4 with Freemake

This is an easy-to-use converter that you use freely to trim your videos as well as convert them to various formats. The drawbacks are that it leaves a watermark on your videos and will bundle you with extra software for installation with its free version. You, however, can evade this if you upgrade to the Premium version.

Step 1. Download Freemake

First, use any browser to download the Freemake app on your computer. Then choose custom installation. You also have the chance to deselect popping optional applications that present themselves for installation.

Step 2. Launch the app

Then open the app and click on the “+” video button. Next, navigate to the video that you wish to convert from YouTube Shorts.

Step 3. Choose the MP4 file

From the list of files, choose to convert your files to MP4 file format. Also, choose a name and location to save your converted video.

Step 4. Convert your video

Finally, click on the “Convert” tab to start the conversion process of your video. You can also make other changes like customizing the output parameters such as codec and resolution to your preferences. Once done, hit the “OK” button to complete the process.

2. 2) Convert YouTube Shorts to MP4 online

Easily engage an online tool to convert YouTube shorts to MP4 popular format with CloudConvert MP4 converter. Besides MP4, this app supports over 200 file formats like WEBM, AVI, MOV, among other formats. More so, you can use the options to control your video resolution and quality. When you convert your video to MP4, you can now easily share your videos over the internet, and converting it online gives you an upper hand. CloudConvert is trusted for data security as it won’t keep any files on its database. It will also give you high-quality file conversions.

Step 1. Select file

First, choose the YouTube Short video that you wish to convert to MP4. You can add your file from your computer or online sources like YouTube into the converter.

Step 2. Customize settings

CloudConvert lets you customize the output settings like video codec, bitrate, resolution, and file format. Just click on the drop-down arrow on every section and choose your preferences. Then hit the “Okay” button at the bottom-right corner of the screen.

Step 3. Convert file to MP4

Wait for the YouTube Shorts to be converted to MP4 format. You can then save your files to your computer and share them with friends via other social media apps like Instagram and Facebook. You can also directly post to Shorts as MP4 files.

3) Convert YouTube video to MP4 using Filmora

Using a free video converter like Freemake will leave a watermark on your videos and hinder the quality. You will not also get lossless quality as the original content on YouTube Shorts. In this case, you can engage the best video converter, Filmora, to losslessly convert your videos to quality output.

Key Features of Filmora

Create high-quality as it gives you lossless content.
Transform your video into spectacular output with overlays and filters.
Add background music for optimum entertainment.
Change your video background with the special effects from the Chroma key tool.
Advanced editing of text by color, size, font, and animation among other features.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

How to convert YouTube Shorts to MP4 with Filmora

Filmora is easy to use and will accommodate both professional and beginner video editors. Follow these steps to convert YouTube Shorts to MP4.

Step 1. Import video clip to Filmora

You can use any device for the conversion process. Filmora supports an array of OS devices like iOS, Android, etc. First, launch the app on your device then click on the “Import Media Files” option.

Step 2. Organize footage

The next step is to drag and drop your video footage to the timeline. Filmora accommodates the merging of several video footages. You can make your videos into one big file. Just organize them according to how you want.

Step 3. Edit your video

Even though this is optional, you can edit your video to add more juice. These include splitting your video via the Splitter button. You can also delete unwanted areas and even add filters and other effects to your preferences.

Step 4. Convert and Export

When you are certain you have the perfect video, click on the “Export” tab to convert your files to MP4 format. Remember to set the final output to MP4 format among the available output options. Then freely play your video on any device and share it with friends on other platforms. There’ll be no hindrance anymore concerning compatibility issues.

Conclusion

You are not limited to using any video file format. Several reasons may also compel you to convert YouTube Shorts to MP4. And this is the best move if you want to reach as many audiences as possible. Remember that users employ different devices and platforms to access such videos. These range from mobile phones, media players, emails, among others. Converting your videos to MP4 enables easy sharing on any platform effortlessly. The best converter tool, Filmora, serves the purpose quite well. You won’t experience any data loss and be assured that your audience gets the same quality as the original file.

Try It Free Try It Free