Harnessing Google Trends for Video Concept Generation

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

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There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Click here

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Jolly Jingles: List of Laugh Out Loud, Short Video Suggestions

The 10 Funniest YouTube Shorts Video Ideas in 2024

Shanoon Cox

Feb 20, 2024• Proven solutions

YouTube is a well-known brand for videos globally. This time, it comes with its extension feature with YouTube Shorts. It is a short video version of 15 to 60 seconds duration using a short camera present in the YouTube application and your smartphone. So, you can use YouTube Shorts ideas for watching and creating those funny and interesting short videos right from your mobile camera with ease.

That sounds great, doesn’t it? Let’s move ahead to get a good grab over some funny, engaging, and eye-catching ideas to have YouTube Shorts videos here. No need for a lengthy tutorial to become the real YouTube Shorts champion with the following tips. Let’s roll on, guys!

Part 1: Top 10 Funny YouTube Shorts Video Ideas

Your wait gets over here. Yes, you heard it right. If you are eager to explore the world of YouTube Shorts Channel and some funny ideas, take a big leap towards your journey.

Then the right platform with a plethora of pictures is covered hereunder the following points. That will spark your mind with the right way that you must be looking around to get a base under the YouTube user world. And gain popularity among them by trending your videos.

Idea 1: Talk the Dream

Yeah! The first idea looks so catchy. Everyone holds some dreams. And if you have such beautiful dreams that you would like to share with your loved ones. Then YouTube Shorts ideas are the right platform full of views, likes, and lovers from around the world. Just give a thrust to it.

Also, you can discuss different sorts of dreams that the human genre has been dreaming of for years. You can even add a flavor of future dreams that will open up the space of excellent speculation one can think of.

Idea 2: Story Timeline Series

Who doesn’t love the stories? Everyone is somewhat fond of listening to different kinds of stories. And, if you can trim those long stories into small ones or can create some short stories. Then, you can make the best YouTube Shorts stories ideas that will go a long way, not only kids but unique and exciting stories loved by all.

So, pen down some compelling stories that do not need long writing work. But, like a comic strip, you need to create and join such a series under YouTube Shorts ideas.

Idea 3: Picture Story

Pictures are a unique way to express feelings, especially when those funny pictures come with background voices, music, etc., it will create a different audio/visual effect.

Using different online software, you can enhance the pictures or modify the background voice. Such a combination under YouTube Shorts Video ideas brings a different aura to your channel.

Idea 4: Daily Experiences

Life is indeed full of surprises, events, and glory. Then, why not tailor some of its moments under best YouTube Shorts ideas. These experiences vary from your home, neighbor, society, college, office, or anywhere.

You need to keep your judging eyes open to catch all the moments, and you can also note it down to make a series so as not to miss any exciting experience.

Living every moment creates a wonder. Let others also make a part of this journey and inspire them to build your YouTube shorts ideas.

Idea 5: Experimentation

If experimenting with chemicals or anything that surrounds you makes you out of the world, then there is the chance that you can come out as YouTube Shorts ideas Star. By just showing how one chemical, when mixed with another, creates something new and marvelous to see, look or feel.

Just review all your collection of experiments you did and combine them under YouTube Shorts Channel ideas. And make a big bust with such chemical/physical experiments.

Idea 6: Funny Competition

Competition creates a zeal to lead, and if you add some flavor to it. Then, people will love to take part in it. So, waiting for what? Just come out with YouTube Shorts funny Video Competition ideas to grab the audience to watch the videos and become active participants.

Funny competition can vary from a weird hairstyle, odd season festival celebration, or anything that you think of interesting, different, and eye-catching.

Idea 7: Quirky Music

The dripping sound of water, raindrops, flowing trees, and blowing air make some distinct sound. So, look around to find your inspiration to make some quirky sound, whether the musical instrument or can create your kind of instrument such as tumbler, glass, bowl, etc. And see the natural flow of music that resides all around us.

Just give it a try and dance with the music you create with all the worldwide listeners of YouTube Shorts Channel with this idea.

Idea 8: Mimic Cartoon character

Kids love cartoons, but the hidden fact is that everyone enjoys watching cartoon or cartoon characters to a certain extent. Then why not try mimicking some cartoon characters. If you are a fun-loving person, and in your life, you mimic any person’s character, then try mimicking cartoon characters under YouTube Short Video ideas.

Mixing some comedy flavor to life will add more fun and enjoyment to all those seeking funny moments to reflect their days. Come on; show up your humor with this unique style.

Idea 9: Funny act with pets

Pets are the favorite of those who own them. They are excellent; they play, dance, and do different kinds of fun activities. Have you ever noticed that, if not, they must take notice now?

You will be surprised to see how much fun-loving these cute pets are—so, geared up to capture the funny acts of pets through YouTube Shorts ideas. It will bring a smile to everyone’s face.

Idea 10: Talent showcase

Everybody holds some unique talent. You just need to identify it. If you have some talent, then showcasing talent ideas for YouTube Shorts will apt you. The whole world is waiting to see something unique that only you can do. So, shred your shyness and let the world see how talented you are.

Here, you got to know about the top 10 funny ideas for YouTube Shorts videos. Choose the one that fits you and start creating YouTube Shorts Channel with these ideas.

Wait, there is much more than these best YouTube Shorts ideas. Yes, you heard that right! The following paragraph will lead you to get some important tips, with the help of which you can raise YouTube Short Videos views. So, without waiting anymore, move on to the next paragraph to get a glimpse of it.

Part 2: Tips to Get More Views for Your YouTube Shorts Videos

Creating ideas for YouTube Shorts videos alone is not sufficient to grab more views. Some specific golden rules or tips will leap while catching more views to the YouTube Short Videos while applying the above ideas. Let’s understand them.

1. Correct hashtag - #shorts

Using the right Hashtag for the YouTube Shorts videos is a must, reflecting that the video posted is specifically for YouTube Shorts, not the routine videos. And the right one is #shorts.

2. Keeping user choices in mind/Follow what’s trending

One of the vital rules for any work is user choices. So, if you are planning for the best YouTube Shorts ideas and their implementation effectively, you must take care of user choices and post videos accordingly. That will give a pace to the YouTube Shorts videos views.

3. Edit videos

Before posting YouTube Shorts videos, utilize some video editor present online to edit, trim, modify the video to provide an excellent visual experience. Check the voice quality; remove any distractions as much as possible.

4. Detailed description

To get the correct user base and good views, you must provide detailed information under the description section. It helps the platform and the viewers understand your YouTube Shorts Channel and get attached to it accordingly.

5. Create playlist

If your YouTube Shorts Video Channel contains a series of videos, you can create a playlist to get all the video series under the same playlist. That will help to ease out the searching videos under the same playlist.

6. Be regular

Regularity is a must to gain more and more views with each day passing. So, make sure that you keep posting your YouTube Shorts Video ideas constantly and gain more perspectives with time.

7. Unique content

Do not copy others’ content. Try to create something new, something that belongs to you so that it will instantly catch the viewers’ eyes.

8. Other social media for promotion

You can also take the help of other social media platforms to promote your YouTube Shorts Channel ideas among your friends and known ones. This is something called a World of mouth marketing strategy.

Conclusion

With its already acknowledged global presence, YouTube came up with the new exciting add-on with YouTube Shorts Channel ideas this time. That is indeed trending and will spread soon among the user in the coming future. And, if you also want to be a part of this hot startup of this best YouTube Shorts ideas.

Then, indeed, this guide is the pathway. You will get different funny YouTube Shorts Video ideas and tips to get more views on your videos.

Thus, start utilizing these powerful ideas and tips and head towards your YouTube Shorts journey.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox