"[Updated] In 2024, Harnessing Real-Time Trends for Visionary Video Ideas"

Jeffrey Lv12

2024-06-06 15:27:26 2024-06-06 15:27:26 Created 2024-06-07 15:27:26 2024-06-07 15:27:26 Updated

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Harnessing Real-Time Trends for Visionary Video Ideas

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Dual Platform Dominance: How to Captivate a Wider Audience via Youtube & Twitch Multistreaming

Youtube Video Maker - Wondershare Filmora

Provide abundant video effects - A creative video editor

Powerful color correction and grading

Detailed tutorials provided by the official channel

Try It Free Try It Free

As the world has progressed, a great deal has changed, and it has transformed into a digital hub. People have started to use different platforms to entertain themselves, watch their favorite content online, gaming, music, sports, or any other form of entertainment.

Cross-platform streaming is a concept people have started to follow especially when it comes to gaming. The audience has a wide variety of choices when it comes to viewing live content online.

YouTube and Twitch are two major platforms streamers use to publish their content online for their targeted audience. They need to stream their content on YouTube and Twitch simultaneously as it engages a wider range of audiences worldwide, and newer streamers can benefit from it.

Part 1: How Can You Stream on Twitch and YouTube at the Same Time?

To stream simultaneously on multiple platforms, a certain program or application is required to provide you with the required tools to enable you to broadcast your content. Several programs provide the option to stream to multiple websites at the same time e.g., Restream, Streamlabs Prime, and MelonApp.

Restream

Restream.io is a service that provides you with the option to broadcast your content to more than 30 different platforms including Twitch and YouTube. When you log in, you can choose the channels you wish to broadcast on and restream will issue a unique key for you.

After you have selected your desired selection, go to your broadcasting software, and choose Restream.io as your preferred service and insert your unique key provided by Restream.

Restream will let you use their services for free provided you use it with their watermark. It is recommended for newer users but if you wish to remove the watermark and go ad-free you will have to upgrade your plan.

Below is a step-by-step guide to help you stream using Restream.io

The first step is to sign up on Restream. It will require you to choose a unique username, password and enter a valid email address.

Step 2: Choose your desired Platforms

From the list of different platforms, choose the ones you wish to stream to and add your channels by authorizing with the required credentials. Restream has an option of more than 30 platforms including YouTube, Twitch, Facebook, Twitter, and LinkedIn.

Step 3: Choose your subscription plan

Choose your desired plan that caters to your needs. Keep in mind that Restream is 100% free but free accounts do not come with recording or storage and will show a Restream watermark.

You can remove this watermark by upgrading your subscription plan to a Professional one from the dashboard.

Step 4: Choose the final streaming platforms

Connect all your channels so you can stream from a single platform. Click the platform icon and connect your preferred accounts with Restream.

Step 5: Tweak the settings according to your preference

Set up for streaming preferences and settings along with your streaming software. You can broadcast directly from your browser, multiple members from different locations, from your mobile phone, or even your GoPro. More available streaming features can be found on the Restream Help Center.

Restream also offers a wide range of services including the option to stream pre-recorded videos on Twitch at a preselected time and date. However, there is a caveat that you will not be able to multi-stream after you get an affiliate status on your Twitch channel.

Part 2: How to Multi-stream using Streamlabs Prime

Streamlabs Prime is the premium version of Streamlabs. It provides you with a range of 40+ apps that can also improve the quality of your streams and allow you to multi-stream. It is one of the best streaming software in the game currently.

Many content creators use Streamlabs to simultaneously run their streams on YouTube along with Twitch to grasp a wider range of audiences and get more views. One of the best things about Streamlabs is that you can connect to the broadcast services directly from the program without entering any stream key.

Streamlabs has included the option to Multi Stream on different platforms within its OBS client. Below are the steps required to set you up for streaming on YouTube and Twitch at the same time.

Step 1: Open the settings of your desired client

Click on the gear icon to open the settings on the bottom left of the client, click on the Stream tab where you will see the three main platforms for streaming.

Step 2: Add your preferred platforms

Add YouTube and Twitch by pressing the connect button; you can also add other services as well with the Add Destination feature.

Your stream will automatically be broadcast to all selected platforms when you go live. Although, you will be required to use the premium service of Streamlabs to ensure you can Multistream to different platforms at the same time.

MelonApp

Melon is a web-based service that lets you live-stream onto different platforms at the same time such as YouTube, Twitch, Facebook, and LinkedIn in just a matter of a few clicks. No downloads are required and there are umpteen options of customizations to personalize your feed according to your preference.

You can earn through donations from your live stream and are provided with the best customer support 24/7. Everything is hosted on a cloud-based setup and you can stream and record in 1080p.

Below are the steps to guide you on how to stream using the MelonApp.

Step 2: Choose your subscription plan

Choose your premium plan to avail of multi-streaming along with high-quality broadcasting, unlimited streaming, and tons of customization.

Step 3: Choose your desired platforms

Choose and connect the platforms you want to stream to from the Settings in the top right corner. If you have to reselect, simply click x, and reconnect to a different service.

Step 4: Finalize your preferences

Click on ‘Go Live’ and select the platforms for the current stream you wish to broadcast. Selected platforms will be highlighted.

Step 5: Go live

In the end, click next, put in the title of your stream and its description and you are all set to broadcast your content.

Part 3: Bonus Tips | Enlarge your Live Stream Performance

Now that you know how to stream on Twitch and YouTube, here are some tips to improve your live streams!

Tip # 1: Enhance Your Content

You can enhance your content in multiple ways to grasp a wider audience and get your message all around the globe.

Tip # 2: Introduce Graphics and Transitions

You can use interesting gifs, screens, intros, and outros for your streams. Announcing your streams beforehand can also help build up hype and make people anticipate your feed.

Tip # 3: Work More on Post Production

People stream different content on these streaming platforms including gaming, podcasts, educational and entertainment videos. Editing your content to near perfection is one of the most major aspects of a successful broadcast.

Tip # 4: Use Editing Tools to Make Your Videos Interesting

You can use different editing tools such as Wondershare Filmora which is a great video editing software that allows you to edit, trim, cut, add sounds and apply tons of effects to your content no matter what type or genre it is.

Tip # 5: Add Certain Effects to Appear Professional

You can also introduce motion tracking, keyframing, and use other powerful features, and that too for free using Wondershare Filmora. However, if you wish to go a step further you can always opt for their premium version and transcend into a world of endless options and opportunities to edit and enhance your content.

Multi-streaming helps build up a wider community of fans as it is targeting different sets of people and you can also earn from your streams using advertisements and introducing click-on banners for brand endorsements.

Some platforms also let you promote and manage your merchandise, so it is always a good opportunity for these streaming clients and platforms.

Conclusion

Now you can also monetize your streams and broadcast on different platforms such as YouTube and Twitch at the same time. This will boost your reach and views in a very positive way. You can also tweak your content by editing it and inserting sound effects, gifs, and much more to make it more interesting and catchier.

And by multi-streaming on YouTube and Twitch, you will have a greater chance of being found by gaming sponsors and your growth will not be tied just to a single platform. You can also promote your streams on other social media platforms and your handles as well.

Pre-recorded videos are also a great way to present your content with perfection without any chances of being prone to any potential online mishaps.

Try It Free Try It Free

Cross-platform streaming is a concept people have started to follow especially when it comes to gaming. The audience has a wide variety of choices when it comes to viewing live content online.