Highlighting YouTube’s Crème De La Crème Makeup Influencers

10 Best YouTube Makeup Artists You Should Follow

Richard Bennett

Oct 26, 2023• Proven solutions

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While some love to wear makeup, some don’t. Quite a lot of times you would find a meme, making fun of the ones belonging to the prior category. To all of them, we would like to say, “STOP JUDGING WOMEN!” It’s a matter of choice and there’s nothing to shy away from. You would be surprised to know that a lot of them are earning their daily bread today by sharing hacks to nail the latest makeup trend. Okay, we agree that it’s not quite the year for experimenting with new looks. But with the gloom all around, a little makeup and a brief selfie session for your Instagram might make you feel good for a change. Also, with so much time, you might make up your mind on perfecting your skills and launch your makeup tutorial channel someday.

No matter what summoned you to this write-up today, find here some of the best YouTube makeup artists you must have heard before. Cut short the troubles of filtering through a whole list of them as we have compiled it on your behalf. So, without beating around the bush, let’s proceed.

• Part 1: Top 10 YouTube Makeup Artists
• Part 2: How to Prepare Before Making Your First Makeup Video?

Top 10 YouTube Makeup Artists

Here’s a rundown of our shortlisted ones in no particular order.

1. Rachel Claire Levin

This internet personality is widely known for her YouTube channel RCLBeauty101. A native of Philadelphia, who joined this channel on Dec 14, 2010, has successfully amassed 14.6M subscribers from all over the world. And why not? After all, her channel features diverse videos on life hacks, skits, comedy, and associated things besides DIY makeup tutorials. As of July 2020, the YouTube channel has already gathered 3.71 billion video views, indicating how quickly she’s reaching out to people seeking beauty advice.

2. Jeffree Star

Jeffree Star, who is renowned on YouTube as ‘jeffreestar’, is a multi-talented internet personality. This fashion-obsessed influencer had embarked on his journey as a makeup artist on February 15, 2006. Since then, he has been creating and sharing videos on collabs, life, music, reviews, and makeup of course. His channel has been immensely popular and has amassed 17.4M subscribers with video views soaring to over 2.35 billion. You would be surprised to know that he’s also the founder of Jeffree Star Cosmetics, which was launched in November 2014. Sharing beauty tips and tutorials have risen on his channel ever since the very onset of his company.

3. Nikkie de Jager

And how can we ever forget about the Dutch beauty vlogger, who owns a YouTube channel by the name NikkieTutorials? She’s a YouTube sensation with about 13.5M subscribers and over 1.33 billion views. Success touched her feet in 2015 when she released “The Power of Makeup” YouTube video and inspired people to disclose theirs with and without makeup faces. Her channel features stars like Drew Barrymore and Kim Kardashian, all of which have together contributed to the popularity of her YouTube channel.

4. Wayne Goss

The YouTube channel of Wayne Goss is all about beauty tips to improve makeup skills, honest reviews on brands, and a guide for all those aspiring to be a makeup artist. What launched on August 5, 2008, today enjoys 3.79M subscribers and over 508 million video views. The best part about watching makeup tutorials on his channel is that he breaks down even the most complicated looks into easy and manageable segments, simplifying the learning for all.

5. Desi Perkins

Desi Perkins’ humble entry into the YouTube community happened on August 18, 2013, when she posted a tutorial titled ‘Soft Warm Sultry Eye’ and since then she’s been taking over the channel by storm. A specialist in wedding, party and casual makeup styles, her rise to fame was mostly due to two of her videos ‘Husband Does My Makeup’ and ‘Eyebrow Tutorial’. Today she captures the attention of almost 3.34M subscribers and 250M views.

6. Zoe Elizebeth Sugg

Also known by Zoella, the YouTube channel of Zoe Sugg was an outcome of her success as a blogger, which prompted her to initiate her career and join YouTube on September 4, 2012. Ever since she has ingrained her position among the top beauty influencers and internet fashionistas. Her collaboration with some of the best beauty brands like ColourPop has further facilitated her to rise to loftier heights of success. Today, her YouTube channel enjoys 4.81M subscribers and over 870M views.

7. Tati Westbrook

She’s a gorgeous, successful beauty influencer and an OG beauty YouTuber, who stepped on board on November 8, 2010. Makeup lovers shall find tutorials, life vlogs, unbiased product reviews, and makeup challenges on her channel, which was renamed ‘Tati’ from ‘GlamLifeGuru’ on November 7, 2010. She also shares tips on Drugstore & Luxury Beauty Products on two days of the week. All this and much more has helped her win a staggering 9.28M subscribers and 1.4 billion views on YouTube.

8. Michelle Phan

Calling her simply an entrepreneur and a voice actress would be an understatement because she’s a notable YouTuber and an American makeup artist, who joined the YouTube community on July 9, 2006. Her YouTube channel ‘Michelle Phan’ features a repertoire of transformative beauty tutorials and reviews on beauty products. She might have gone on a break for 3 long years between 2016 and 2019 but has still managed to earn 8.89M subscribers and 1.03 billion views. Watch her videos to learn about essential beauty tips.

9. Bunny Meyer

This paranormal experience sharer turned YouTube makeup artist, invaded the platform on December 3, 2010, under the channel grav3yardgirl. Her jovial personality and quirks are a reason why viewers, otherwise addressed as the ‘Swamp Family’ love to visit her channel. Apart from teaching unusual beauty makeup hacks, she posts reviews on cosmetic products. Her bizarre approach and successful collaboration with Tarte Cosmetics have helped this Swamp Queen to amass 8.35M subscribers and 1.56 billion views on YouTube.

10. Huda Kattan

One of the best YouTube makeup artists you must have heard is Huda Kattan, an Iraqi-American YouTuber, who has her line of cosmetic products under the brand name Huda Beauty. Besides being a founder and CEO of the company, she features beauty hacks and DIY makeup tutorials on her YouTube channel by the same name. Her influence on people with beauty tips has helped her to win 4.04M subscribers and 175M views. If you are feeling bored at home, check out this at-home beauty solution featuring a DIY Eyelash Extension Hack from the video above.

How to Prepare Before Making Your First Makeup Video?

We assume all this must have stimulated the hidden desire in you to film your first makeup video. There’s nothing to get nervous about when you have expert tips on how to shoot a perfect makeup tutorial:

1. Make sure you sit facing a window from where the sun is shining through so that it provides a soft natural glow to your face.
2. Ensure there’s a continuous stream of light, which hardly flickers or distorts. Set up a ring light to mimic the natural light.
3. To justify the colors of your work and make them pop on your skin, surround yourself with LED luminosity attached with reflectors to disperse the rays evenly throughout the room. This shall keep away the shadows from swallowing you.
4. Assure quality audio by upgrading to camera mics or simply switch to a reliable audio software for getting the work done.
5. Edit out the awkward moments from the shoot, add interesting transitions and effects by narrowing down to a reliable video editing software. Filmora can be a wonderful tool to fine-tune your video, add endless effects, remove background noise (if any) and provide you with full 4K support. And the best thing about it is that it’s free for beginners!

Custom Your Makeup Videos with Excellent Video Editing Tool

Wrapping Up

All you have to do is subscribe to the channels of all the compiled YouTube makeup artists for real-time updates. Believe it or not, but they have inspired many to launch their own YouTube channels and share a fresh perspective with the viewers. Of them, quite a few have already been a hit among the audience. Remember, there are many struggling to perfect their looks and hunting for beauty hacks. If you can cater to them through easy-to-follow makeup tutorials, then you can be a ‘star’ in the world of the Internet. And someday, you will probably make us proud while writing about you in the columns of our articles.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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What Is the YouTube Highlighted Comment?

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown