Hire Wisdom: Top 10 Recruiting Video Guide

Get Inspired from Top 10 Recruitment Videos

Liza Brown

Mar 27, 2024• Proven solutions

“In recruiting, there are no bad or good experiences, just learning experiences!” – Anonymous

Nowadays, videos are the engaging and most preferred method not to tell, but to show. Yes, we are talking about those awesome recruitment videos. It would be super smart, easy, and memorable to attract new talent via videos. Check any of the recruitment videos, and you can admire how beautiful, informative, and attractive those videos are. A sense of authenticity shows by presenting a genuine understanding of the workplace, the company’s culture, and employees’ perspectives. Even if you want to flaunt employees, there’s no best choice than recruiting videos. Fortunately, all such videos find their posting place on YouTube, the most viewed social media. It is excellent for effective targeting.

Want to know more about recruitment videos? Dive into the article until the end, as we have discussed various other interesting aspects related to the concept. Let’s start by discussing the essential elements of 10 inspiring recruiting videos!

• Part 1: Best 10 Recruitment Videos
• Part 2: Tips for Creating Awesome Recruitment Videos after Covid-19

Best 10 Recruitment Videos

Here’s a rundown of our shortlisted ones in no particular order.

1. GrubHub

As we all know that food is the only way to live! Well, creative cooking is more of a thing, especially when combined with the company’s mission. The company asks, “What do you bring to the table?” as the most critical question in the employees’ interview. It opens up the company and employees’ opportunity to share their team contribution and fulfill the company’s goals.

2. Bluecore

The solution to a successful career is a better team collaboration and the ability to own projects independently. It’s a recruitment video with a super-attractive intro line that says, ‘Bluecore is the twistiest, trendiest, the best ride you will take in your career.’ Then, it covers all the required information that a candidate looks for in a company. It beautifully shows all the values and mission backed by employee testimonials.

3. HubSpot

HubSpot is a developer and marketer of high-quality software products for ultimate sale and inbound marketing. Their so-called ‘Culture Code’ is represented in the recruitment video. The dominant cultural and organizational environment is what they want to show, no matter what. There is a ‘no-door’ policy where nobody, even the executives, has no office. They have also stated the employees’ perks and unlimited vacation days.

4. Listrak

Listrak is a retail digital marketing automation platform for various DM services. They made a kind of cool recruitment video showing the busy, creative, and desired work environment. The video itself shows the company values and overall work environment, from feeling to eating as well. After watching the footage, everyone would love to feel refreshed. It looks like more of a next-level experience to work at Listrak.

5. Hillsboro Police

Would you love to see entertaining and quirky videos? Here’s a fascinating recruiting video by Hillsboro Police. It works well because it is an over-the-top and incredible video from a police department. The funny and downright element helps to check the insights of the police force more closely. Well, Hillsboro is one of the best among unique companies located in Hillsboro, Oregon.

6. Enova

Enova’s recruitment video presents all those candidates who would love to hear from a company. It further encourages employees to explore various support systems and interests in the evolving career path. The testimonials also shared for employees are with multiple roles and benefits in the company. The so-called team integration and collaborative work environment are well visible through Enova.

7. HomeAway

Life at HomeAway presents a series of recruitment videos while also showing their boomerang employees. The advantage taken is via sharing their stories and also documenting special events. They have stated their special events such as Movember celebrations, annual Battle of the Bands competition, and Bring your Kids to Work Day, etc. It’s an international company with various branches across the globe. It is the reason they have to make separate interview videos for each office.

8. Outcome Health

The motto ‘Activate Good’ indicates in the “Outcome Health’s” recruitment video. It shares a unique story of a passionate employee about giving back and providing opportunities to excel in their career path. No matter what your interest is, the Outcome Health will let you know how to achieve those dreams by positively incorporating a health factor into life. It is one of the many stories to help local non-profits and employees’ partners give something valuable to the community.

9. Trendkite

The video title is quite refreshing that says, ‘Inside Look at Trendkite’s Culture.’ It boasts a lot of enticing and funny benefits such as free food, hoverboards, and energetic, passionate, and initiative takers as a hiring team. They effectively balance the work environment and fun with colleagues in the workspace. They have also stated their core value as ‘One-Team,’ celebrating both team and individual wins no matter how versatile.

10. Quirky

The interns at Quirky have many other responsibilities than just filing papers and getting coffee out from there. The video specifies all the departmental kind of information and internship candidates you should hire. This recruitment video also encourages submitting video interview and further provides specific instructions on application submission. It shows the most lovely internship environment every intern would ever want.

Tips for Creating Awesome Recruitment Videos after Covid-19

It looks like that Covid-19 has changed the face of recruitment overnight. Due to uncertainty in every industry, the effect on recruitment would be no different. The pandemic has shifted a significant workforce in the specific ways that we haven’t anticipated. The recommended solution to social distancing places every work environment either at home or in a remote area. Companies are being encouraged to make recruitment videos and post them online. It also speeds up the hiring time while also giving the option of video interviewing.

Let’s learn some useful tips by which your recruitment videos stand out.

Include only the right people

Showing just the CEO or Founder of the company will not be helpful to make an awesome recruitment video. That’s not the ideal presentation of experience for the candidates. Show them what they want to see, including the employees and overall work environment.

Make multiple videos and keep them brief

You must make small video shots and then combine them with competent video editing software . It would be great to make little videos targeting various kinds of audiences. The next tip is to keep the overall recruitment video short between 2 to 4 minutes only.

Use an excellent video editor

Simply creating a video is not enough unless you know to edit it correctly. We recommend Wondershare Fimora9 video editor for beautiful editing features. It consists of lots of new functions, including advanced editing options as well. None of the recruitment videos is posted online without editing.

Include a CTA (Call to Action)

Don’t make a video like a lost opportunity. Instead, you should make it a grabbing chance. Have some call-to-action directing a viewer to somewhere valuable. You can even put a link to a landing page on the career site of the company.

Extensively promote

Use various kinds of promotion tools and platforms to publish your videos. You can post them on Facebook, YouTube, and well-recognized promotion platforms and attract talented clients. Include the link of those videos in each of your job descriptions. Additionally, you can share such videos with Linkedin and Glassdoor.

Include the necessary information

Apart from presenting just the physical environment, you must also share the necessary information for the company. Sometimes, the creator forgets to state the required information in the desire for complicated info. But that’s not the solution if you have missed the basics.

Conclusion

So, this is all about inspiring recruitment videos! We have included all the required information on the concept and the best ten recruiting videos. Reading the post would also help you make amazing recruiting videos that stand out and prove to be action-oriented.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Game On: Steps for Crafting an Influential Online Gamers’ Channel

The Guide to Starting a Successful YouTube Gaming Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

1. Have a Greater Purpose
2. Create an Identity
3. Type of Gaming Videos
4. Have a Budget
5. Optimization Matter
6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a little branding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

Parental Control Software

#1 Rated Parental Control Software.
Monitor & Control all PC Activity!
sentrypc.com/parental-controls/ ## 5\. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

1. Don’t use the random images YouTube picks for you
2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

2. Avoiding Copyright Strike

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
2. Find something special about your channel that people can’t find anywhere else.
3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
4. Understand optimization to improve your chances of viewers finding your content.
5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett