How to Outsmart Youtube Sanctions

How to Avoid and Reverse Strikes on Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

Do you monetize your videos? Or, do you like to Livestream? These are two perks of having a YouTube account in good standing. You can lose these privileges, have your ability to post videos frozen, and even have your account terminated if you start accumulating strikes.

If you receive a strike, you will usually be able to get rid of it. This article will show you how.

Table of Content:

1. Copyright Strikes

2. Wrongful Copyright Strikes

3. Community Guidelines Strikes

There are two types of strikes: Community Guideline Strikes and Copyright Strikes. Your account and all your videos will be deleted if you get three of either one of these types of strikes, but YouTube is fair about how these strikes are given out and how you can reverse them.

1. Copyright Strikes

You get a copyright strike when you use media in your video which someone else owns the copyrights to. Music, clips, photographs, and sound effects are examples of the kinds of media you may use that could be owned by someone else.

The most obvious way to earn a copyright strike is to repost content which you did not create, i.e. clips from a television show or a popular song. If you know that the content you got a strike for was not yours and did not fall under ‘fair use ’, then there are two ways you can resolve it.

1. You can complete YouTube’s simple course on copyright infringement (Copyright School ) and wait three months. Copyright strikes expire in three months so long as you complete the course (they will not expire if you don’t take the course).

2. you can contact the holder of the copyright and ask them to retract their claim. You will probably have to offer to delete your video. Keep in mind that it is completely up to the rights holder whether you deleting your video is enough for them to retract their claim. They are allowed to say ‘no’.

Deleting your video, especially if you do so without contacting the rights holder, will not automatically reverse your copyright strike.

The majority of copyright strikes that you as a YouTube creator receive – if you receive any – will not be as black and white as ‘someone else owns it, you shouldn’t have used it’. If you know that you have a license to use the song or other media you got the strike for, or feel like your use of a clip falls under ‘fair use’, then your path to reversing the strike will be different.

2. Wrongful Copyright Strikes

YouTube’s system for detecting copyright infringement is automated. This means that you can get a copyright strike without actually breaking any rules. These strikes are generally easy to reverse.

For creators, the most common instance of this is being flagged for using copyrighted music. When you download royalty-free music – whether you download it for free or pay for it – you might not realize that that music is still copyrighted to someone else and can still be flagged by YouTube’s system.

If this has happened to you, reversing it is simple.

1. Submit a counter-notification through the form provided and include either your licensing information or a link to where it can be found online.

2. After you submit your counter-notification, the copyright holder will have 10 business days to respond. Since in this scenario the rights holder will know they have allowed their content to be licensed out, there should be no conflict and your video will be reinstated.

‘Fair use’ is another thing YouTube’s system has no way of detecting. ‘Fair use’ means that you are using content that you do not own, and which you do not have a license to use, but that you are using it in a way that is legally protected. Satire, criticism, education, and news reporting are areas that may be protected by fair use, although every situation is different.

There is no situation in which crediting a rights holder, adding a disclaimer, or simply not monetizing your video will make it fair use.

To reverse a copyright strike where you believe your video should be protected as ‘fair use’, submit a counter-notification through the web form YouTube provides. The rights holder will have 10 business days to provide YouTube with evidence that they have initiated a court action against your content. There is a chance that they will not agree with you about the ‘fair use’ status of your video. You could be in for a bit of a fight.

If your account has been suspended for accumulating multiple strikes, you will no longer be able to access the online counter-notification form and will have to send a free-form counter-notification. Information on that can be found here .

3. Community Guidelines Strikes

Most video creators – people who post vlogs, travel videos, and various kinds of tutorials – will never receive this type of strike. Sexual content, hateful content, threats, and scams are among the things you could post which would result in a community guidelines strike. Creators, in general, are not interested in posting cruel or graphic content.

The only thing some video creators might have to be careful of is misleading metadata. You can get community guidelines to strike for intentionally using the title, tags, and description of your video to build up an expectation of the content your video does not deliver on. For example, if you post a personal vlog and title it ‘Call of Duty Review’ to try and capitalize on people who might be searching for gaming videos then you might receive a strike.

Blatantly using keywords that have nothing to do with your content is not something you can do accidentally, but it is possible to be misleading in your metadata without trying to be dishonest. YouTube is a very competitive place, and many creators are turning towards title strategies which could be considered ‘clickbait’. If you say in your title that you had a baby, but reveal in your actual video that ‘had a baby’ meant ‘wrote a new song’, will that get you a community guidelines strike? Probably not, but it can be a thin line.

In general, just don’t mention anything in your title or tags which you do not talk about in your video.

Community Guidelines strikes expire after three months. As long as you only have one strike, it will not affect your channel or what you can do on YouTube. If you receive a second strike within the three months of your first strike, you will lose the ability to post videos for two weeks. If you receive a third strike before either of your previous strikes has expired, your account will be terminated.

Have you experienced a copyright strike against your YouTube channel? Let us know what happened in the comments.

Create Original Videos with Excellent Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Building Blocks for Successful Channel Branding and Growth

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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[Updated] In 2024, How to Avoid and Reverse Strikes on Your YouTube Channel

How to Outsmart Youtube Sanctions

How to Avoid and Reverse Strikes on Your YouTube Channel

Richard Bennett

1. Copyright Strikes

2. Wrongful Copyright Strikes

3. Community Guidelines Strikes

Create Original Videos with Excellent Video Editor

Building Blocks for Successful Channel Branding and Growth

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Bad Branding Causes Mistrust

What is YouTube Branding?

How to Start Branding Your YouTube Channel?

How Is Your Channel Different From the Others?

Pick a Unique and Memorable Name

Picking an Icon

Create Video Thumbnails That Stand Out

Designing Your Icon, Thumbnail, and Channel Art

How to Make Your Visuals Consistent?

But Branding Is Not Designing, It’s A Feeling

Inserting A Watermark

Coming Up With A Catchphrase

Final Thoughts On YouTube Branding