![[Updated] In 2024, How to Craft Engaging Trailers that Drive Channels' Sales](https://thmb.techidaily.com/141f2083ce8f9807f7858bc78fabb4787ff1855b350de1df5ec61d6fc21bf535.jpg)
[Updated] In 2024, How to Craft Engaging Trailers that Drive Channels' Sales
How to Craft Engaging Trailers that Drive Channels’ Sales
How to Create a YouTube Channel Trailer to Increase Revenue
Richard Bennett
Mar 27, 2024• Proven solutions
Many YouTube content creators assume that no one checks out their channel trailer . Some may not even know about the concept of a trailer, while others are not sure how to create one. We will explain the concept of a YouTube channel trailer, how to make a great trailer, and how to get more subscribers and views through a quality trailer on your YouTube channel.
- Part1: What is a YouTube Channel Trailer
- Part2: How to Add YouTube Trailer to Channel
- Part3: Best YouTube Trailer Maker
- Part4: 5 Tips for Creating a Great Trailer
Part 1: What is a YouTube Channel Trailer?
Think of a channel trailer as an introduction to a movie or television show. You can choose to show the trailer to anyone who is not subscribe to your channel, when they land on your channel page.
The objective of a trailer is to hook the audience, promote your personality and content, and convince them it will be worth their time to check out some of your videos. And you must do all these things within 30 to 45 seconds !
Most content creators can benefit from creating a channel trailer. Unless you are a famous personality through a sports/acting/television/singing career, people who land on your channel may have no idea who you are. A proper trailer gives them an introduction to your personality and content.
Part 2: How to Add YouTube Trailer to Channel
After you know how to create a YouTube trail, why not add your new created trailer to YouTube channel right now. Here is the right steps.
Step 1: Go to channel
Log in your YouTube account. Then click your users icon to find My channel. At the top right corner, click CUSTOMIZE CHANNEL and then choose For new visitors.
Step 2: Add trailer to YouTube
After clicking plus icon in the middle to add your amazing trailer, a playlist window will appear. Now select the trailer you want to use. Click Save. Then you will see a trailer is added. You can also change trailer or remove trailer.
Part 3: Best Channel YouTube Trailer Maker
1. Wondershare Filmora
Searching for a free and powerful video editing tool that you can use on both Windows and Mac computers? Wondershare Filmora may be the ideal program for you. It is very easy to use, even for beginners who do not have that much editing experience.
Features:
- It is free and very easy to add captions to the trailer video.
- There are many interesting options for adding video effects within the program.
- It features a modern interface that is intuitive and easy to operate. All the important controls and settings are easily accessible through the menus and submenus.
- The program operates smoothly, even on older machines.
2. WeVideo
Hoping to edit content while you are on the go? By using a less powerful laptop, library computer or a friend’s device, you could edit your trailer within a couple hours. WeVideo is an online video editor that makes it so easy to edit videos in up to 4K resolution.
Features:
- The program is fast and very easy to use. It does not even require any downloads.
- As it is an online program, there are no compatibility issues with Windows, Mac or even Chromebook devices.
- It is possible to mix and match up to 600 different formats for graphics, audio, video and other effects.
3. Virtual Dub
If you are seeking something that is open source and free, you may be interested in Virtual Dub. It is a completely free and open source program that you can use for quick capturing, encoding and editing video.
While it is not going to give you the same power and options as some of the other editors, it is a very simple tool that can be effective for specific use cases. If you are just hoping to record, encode and quickly put together a 30 second YouTube trailer, it is the ideal program.
Features:
- Offers the ability to capture videos on Windows, Mac and Linux computers.
- Works best with AVI files, but it is possible to use other video formats such as MKV and MP4 as well.
- It is possible to create video using a series of image files - or merge image files into existing video content.
Part 4: 5 Tips for Creating a Great Trailer
1. Let Viewers Know What is Coming
People appreciate routine. You can mention how many times a week you create content and the days when you publish. You can also have a brief overview of the type of videos you make, which will tell a new viewer what to expect if they subscribe to your channel!
2. Keep It Short
YouTube trailers that are more than a minute long will not succeed. People have a very short attention span. They want to be hooked immediately. 30 to 45 seconds is the sweet spot, with 30 seconds preferable! It may sound overwhelming to condense everything about your channel into 30 seconds, but that is where a great video script can help! However, sometimes both short videos and long videos work.
3. Use Some Fun Annotations
YouTube is great for having unique and helpful graphics on the screen while your video is playing. Having some fun and useful annotations, such as the days you make videos or a subscribe icon, during the intro video can be very helpful to new viewers. They also help to boost viewer engagement with your content!
4. Assume You Have New Viewers
Do not create a YouTube channel trailer with inside jokes or comments. This trailer is for people who know nothing about you or your channel. You are trying to hook them into your content, not provide a few laughs to existing subscribers.
5. Update Your Trailer Regularly
As a content creator, you may find that your brand changes every six months to a year. Maybe you change up your look, type of content, frequency of uploads or other parts of the channel. Ensure you are updating your trailer each time you make significant changes to your channel!
Conclusion
Creating a channel trailer for your YouTube page is a wonderful way to introduce a new audience to your content. They learn about you and the topics that you are passionate about. It convinces them to watch one of your videos and subscribe to your channel. And by using one of the YouTube Trailer Maker software options above, you will be creating quality trailers for your channel in no time!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
From Vision to Value: An All-Inclusive Guide on Analyzing Views, Clicks, & Monetization
It’s not the easiest way to earn money online, but YouTube is one of the best ways. YouTube is a powerful channel to promote your video and get more traffic.
The most common question is how much YouTubers earn on 100, 1000, or 10,000 views. We’re going to answer that question in this article and explain how to calculate YouTube views to money.
First off, we’re going to talk about how YouTube works.
Next, we’ll examine the importance of YouTube views, plus how to calculate them.
- Estimated your YouTube earning by YouTube revenue reports
- How much money can you make on YouTube?
- Bonus tip: Increase YouTube earnings with a powerful video editing software
Part 1: The rules to know for each means earning money from YouTube
As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.
Here’s what you should know when using each method and why you should consider doing so:
| Methods | Viewers/Clicks/Impressions | Earnings/Commission |
|---|---|---|
| YouTube Ads $1 CPM | 1 million Ad views | Average rate per ad=0.18Total ~ $5000 |
| Brand Sponsorships | 5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub | $300 $700 $950 $3500 |
| Affiliate Marketing 30%-35% commission | If 100 people buys $20 product through affiliate link. Total $2000 | $2000*35%= $700 |
| Crowdfunding (Patreon, Indiegogo, GoFundMe) $5 | 100 subscribers funds the channel | 100*5=$500 |
| Merchandise Shelf $5 Shirt | 100 subscribers purchases your merch | 100*5=$500 |
| Channel Memberships $5/month | 100 loyal subscribers join membership | 100*5=$500 |
YouTube Ads
The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.
Brand Sponsorships
Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.
Affiliate Marketing
YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.
Crowdfunding
Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.
Merchandise Shelf
Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.
Channel Membership
YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.
Part 2: Calculate YouTube income by YouTube Money Calculator
How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.
The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.
YouTube Money Calculator
Pros
- Does not ask for much information, just a URL
- It has flexibility to check earnings by channel and video separately
Cons
- Calculate earnings based on views only
How-to-steps
Step1 To check earnings by channel, import the channel URL and click the search icon.
Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.
Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.
Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.
Aux mode
Pros
- Easy interface, with a view slider
- Does Not require any information
Cons
- Based on your video view count only
How-to-steps
Go to AUX MODE
Step1 You can type total video views or, increase or decrease total views with the arrows.
Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.
Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.
Tunepocket
Pros
- Slider interface shows real time result
- It shows all results based on views, existing video, and revenue of whole channel
Cons
- None
How-to-steps
Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.
Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.
Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings
Part 3: Estimated your YouTube earning by YouTube revenue reports
To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:
Step1 Login to your YouTube Studio
Step2 In the left menu, select Analytics.
Step3 From the top menu, select Revenue.
RPM
The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.
Playback-based CPM
Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.
Monthly estimated revenue
This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.
Revenue sources
You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.
Transaction revenue
The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.
Top-earning videos
This top-earning videos report will show you the most profitable videos and their estimated revenue.
Ad type
If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.
Part 4: How much money can you make on YouTube?
The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.
It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:
The number of views your videos get
The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.
According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.
The engagement level of your audience
When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.
Your channel type
The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.
Your monetization method
Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.
The country you are in
It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.
Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.
Bonus tip: Increase YouTube earnings with a powerful video editing software
Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.
Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.
Here’s a demo of the software, editing YouTube Shorts:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Open Filmora 11 application.
Step2 Open Project Settings
Step3 Change Aspect Ratio, Resolution, and Frame rate
Step4 Drag video to the timeline
Step5 Right-click and select Crop to Fit
Step6 Right-Click again and select Crop and Zoom
Step7 Adjust the frame
Step8 Lastly Export you file
Bottom line
People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.
To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: The rules to know for each means earning money from YouTube
As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.
Here’s what you should know when using each method and why you should consider doing so:
| Methods | Viewers/Clicks/Impressions | Earnings/Commission |
|---|---|---|
| YouTube Ads $1 CPM | 1 million Ad views | Average rate per ad=0.18Total ~ $5000 |
| Brand Sponsorships | 5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub | $300 $700 $950 $3500 |
| Affiliate Marketing 30%-35% commission | If 100 people buys $20 product through affiliate link. Total $2000 | $2000*35%= $700 |
| Crowdfunding (Patreon, Indiegogo, GoFundMe) $5 | 100 subscribers funds the channel | 100*5=$500 |
| Merchandise Shelf $5 Shirt | 100 subscribers purchases your merch | 100*5=$500 |
| Channel Memberships $5/month | 100 loyal subscribers join membership | 100*5=$500 |
YouTube Ads
The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.
Brand Sponsorships
Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.
Affiliate Marketing
YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.
Crowdfunding
Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.
Merchandise Shelf
Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.
Channel Membership
YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.
Part 2: Calculate YouTube income by YouTube Money Calculator
How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.
The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.
YouTube Money Calculator
Pros
- Does not ask for much information, just a URL
- It has flexibility to check earnings by channel and video separately
Cons
- Calculate earnings based on views only
How-to-steps
Step1 To check earnings by channel, import the channel URL and click the search icon.
Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.
Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.
Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.
Aux mode
Pros
- Easy interface, with a view slider
- Does Not require any information
Cons
- Based on your video view count only
How-to-steps
Go to AUX MODE
Step1 You can type total video views or, increase or decrease total views with the arrows.
Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.
Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.
Tunepocket
Pros
- Slider interface shows real time result
- It shows all results based on views, existing video, and revenue of whole channel
Cons
- None
How-to-steps
Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.
Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.
Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings
Part 3: Estimated your YouTube earning by YouTube revenue reports
To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:
Step1 Login to your YouTube Studio
Step2 In the left menu, select Analytics.
Step3 From the top menu, select Revenue.
RPM
The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.
Playback-based CPM
Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.
Monthly estimated revenue
This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.
Revenue sources
You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.
Transaction revenue
The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.
Top-earning videos
This top-earning videos report will show you the most profitable videos and their estimated revenue.
Ad type
If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.
Part 4: How much money can you make on YouTube?
The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.
It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:
The number of views your videos get
The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.
According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.
The engagement level of your audience
When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.
Your channel type
The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.
Your monetization method
Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.
The country you are in
It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.
Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.
Bonus tip: Increase YouTube earnings with a powerful video editing software
Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.
Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.
Here’s a demo of the software, editing YouTube Shorts:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Open Filmora 11 application.
Step2 Open Project Settings
Step3 Change Aspect Ratio, Resolution, and Frame rate
Step4 Drag video to the timeline
Step5 Right-click and select Crop to Fit
Step6 Right-Click again and select Crop and Zoom
Step7 Adjust the frame
Step8 Lastly Export you file
Bottom line
People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.
To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
- Title: [Updated] In 2024, How to Craft Engaging Trailers that Drive Channels' Sales
- Author: Jeffrey
- Created at : 2024-08-20 14:47:59
- Updated at : 2024-08-21 14:47:59
- Link: https://eaxpv-info.techidaily.com/updated-in-2024-how-to-craft-engaging-trailers-that-drive-channels-sales/
- License: This work is licensed under CC BY-NC-SA 4.0.