How to Create Impactful Online Ads on a Limited Budget

How to Create Video Ads for Free in YouTube Video Builder

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Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

Part 1: What Is YouTube Video Builder?
Part 2: How Does YouTube Video Builder Work?
Part 3: How to Get YouTube Video Builder?
Part 4: How to Make Video Ads for Free with YouTube Video Builder?
Part 5: Tips for Making Good Video Ads with YouTube Video Builder

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
Remain consistent with the theme color, fonts, etc. throughout the video
Make sure to include a catchy ‘Call for action’ text in your video ad
Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Elevate Your Video Impact: 20 Essential Thumbnail Fonts

YouTube has grown in popularity since it was developed and launched. You can watch YouTube videos for educational purposes, entertainment, or catch up with your favorite content creators. Thumbnails are a massive element of what makes a YouTube video successful. You can incorporate numerous fonts into your thumbnails, leaving you feeling stuck on which is the best option.

This article will discuss the 20 best YouTube thumbnail fonts to make your videos amazing.

Bebas Neue - Popular YouTube Thumbnail Font
Impact - YouTube Thumbnail Font for Strong Sense
Montserrat - Good Font for YouTube Thumbnail
Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe
Againts - Best Font for YouTube Thumbnail
Dancing Script - YouTube Thumbnail Font With a Sweat Vibe
Oswald
Arial Negrata - Print Font for YouTube Thumbnails
BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos
Beauty and the Beast
Chucklesome
Caribold
Bernhard - Serious YouTube Thumbnail Font
Dustin Font Quartet
The Tide - Chunky-Letter Font for YouTube Thumbnails
Badaboom BB
River Drive
Traveler Note
Free Love Script
Config Rounded

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

20 Best Fonts for YouTube Thumbnails To Bring Traffic to Your Videos

Your thumbnail is the first thing your audience will see as they browse on YouTube. Since you only have a few seconds to make a good first impression, it would be wise to make the most out of it.

YouTube thumbnails capture the viewer’s attention and spark their interest. The more eye-catching your thumbnail is, the more likely they will click on your video. If you take your time to make good thumbnails for your YouTube videos, you will undoubtedly increase your channel’s traffic and expand your reach.

Recent research reveals that YouTube thumbnails with text and numbers get more clicks than thumbnails with plain images. Therefore, choosing a great font to accompany your thumbnail would be wise and make it more visually appealing. Stick around for the fun part of the article, where we discuss twenty best fonts for your YouTube thumbnails.

1. Bebas Neue - Popular YouTube Thumbnail Font

The first YouTube thumbnail font on our list is a popular one known as Bebas Neue. You can use this font for your videos and thumbnails regardless of what content you post. The elegant yet sublime design makes it a perfect choice for you if you are just starting out or have yet to explore other options.

2. Impact - YouTube Thumbnail Font for Strong Sense

If you want a straightforward font for your thumbnail, look no further than Impact. Its strong sense makes it the best font for YouTube thumbnails. Even though it is versatile for any content, it is most frequently used on reaction videos, pranks, or reviews.

3. Montserrat - Good Font for YouTube Thumbnail

The letters in the Montserrat video are very simple, with the slightest shadowing and outline. This font is pretty versatile, and you can use it to make thumbnails for laid-back content or more serious and factual videos.

4. Alfa Slab - YouTube Thumbnail Text Font With a Futuristic Vibe

The Alfa slab font has a futuristic vibe to it, making it the perfect choice for content about new innovations or the future of technology. The blocky yet simple letters are easy to read and don’t take away from the main message or the background.

5. Againts - Best Font for YouTube Thumbnail

Suppose you post lots of travel content, share videos of you lounging on the best, or sample a new restaurant. The Againts font has a unique outdoor vibe that makes your videos pop and makes your audience anticipate where you will travel next.

6. Dancing Script - YouTube Thumbnail Font With a Sweat Vibe

The Dancing Script font is a must-have in your arsenal if you wouldn’t want your videos to be too serious. The slanted letters also give your thumbnail a feminine touch, making it great for fashion vlogs or videos about life hacks for ladies.

7. Oswald

The letters in this Oswald font are encapsulated in a dark grey rectangle, making them stand out and easy to read. You could use this font with other backgrounds in your thumbnail to highlight keywords you wouldn’t want your audience to miss as they scroll through YouTube.

8. Arial Negrata - Print Font for YouTube Thumbnails

We couldn’t forget to mention Arial Negrata, which has a beautiful print font and complementary sub-fonts. You can easily vary the fonts’ sizes for emphasis and to capture the interest of your audience.

9. BlackOpsOne - Best YouTube Thumbnail Font for Gaming Videos

Are you tired of the boring print fonts and girly cursive text? If you answer yes, you should check out the BlackOpsOne font, which is unlike anything you have ever seen. This font is perfect for gaming videos or content that involves long streams.

10. Beauty and the Beast

If you are a streamer, gamer, or like to post life hack videos on YouTube, you are probably looking for some good fonts for YouTube thumbnails to make your video less serious. The Beauty and the Beast font is very whimsical, giving your thumbnail a playful feel.

11. Chucklesome

You will immediately recognize this font if you grew up watching many cartoons and reading comic books. Chucklesome is another font with the best font color for YouTube thumbnails, making it an excellent choice if your YouTube channel is about games, movies, or comic books. The artsy typeface, bold letters, and bright colors can capture your audience’s attention from a mile away.

12. Caribold

As the name suggests, the Caribold font for YouTube thumbnails is very bold, and the letters almost jump out of the screen at you. The borders, outline, and shadows emphasize the font, making it hard to miss. You can use this font to create thumbnails for “How To” videos.

13. Bernhard - Serious YouTube Thumbnail Font

Depending on the content you post, you might want to discard the whimsical feel and give your thumbnail a more serious vibe. The Bernhard font is technically an enlarged script font that makes your videos and thumbnails look fresh and elegant. You can use this font for historical or factual videos.

14. Dustin Font Quartet

It is not uncommon for thumbnails to draw inspiration from other brands. The Dustin font is an excellent example of such a font, which is similar to the Supreme brand logo. This font is pretty versatile as it comes in a pack of four fonts, making you spoilt for choice!

15. The Tide - Chunky-Letter Font for YouTube Thumbnails

The Tide thumbnail font gives a relaxing beach vibe that would be great if you love posting laid-back content. This font also comes with chunky letters, which are easy to read and grab the attention of anyone scrolling through the platform.

16. Badaboom BB

The best font for YouTube thumbnail is Badaboom BB font, which has vibrant colors and unique letters. The red and yellow colors are an absolute showstopper and a must-have if you want your audience to notice you. This font style is excellent for gaming and streaming YouTube videos, where you just want your audience to have a good time.

17. River Drive

When inserting text into a thumbnail, you must balance the visual elements to ensure the letters don’t overshadow the image. The River Drive font allows you to create bold yet legible text without removing the stunning photo in the background.

18. Traveler Note

Adventure and travel channels help us know what it’s like to visit a place, even though we haven’t left our couches. The Traveler Note font brings life and cheer to your travel vlogs as you continue introducing us to different parts of the world.

19. Free Love Script

Perhaps your YouTube is missing that feminine touch to tie everything together. The curvy lettering in the Free Love Script is perfect for lifestyle videos or fashion vlogs, which could use a bit of femininity to drive the message home.

20. Config Rounded

If your channel is professional or you post informative content about finances, business, and other important topics, the best YouTube thumbnail font for you is the Config rounded font. It looks pretty modern and works well with any background.

Generate Cool YouTube Thumbnail Texts With Wondershare Filmora

If you have been making YouTube videos for a while now, then you must be familiar with Wondershare Filmora , a top-tier video editing tool. If not, we will discuss some of the features that make it a great editing tool in a short while. You can also use this platform to create and design the perfect thumbnail for your YouTube video.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The title editing feature on this platform allows you to add creative text to your video and customize it as you see fit. You can also use Wondershare Filmora to make a title with customizable parameters. For instance, you can edit the text titles using three different fill types: color fill, gradient fill, and image fill.

Wondershare Filmora is an excellent tool to help bring your thumbnails alive and reel the masses in to view more videos from your channel. You cannot possibly exhaust the 107 animation styles, 12 types of shadow effects, and more than ten borders that make your text stand out from the rest. If you are unhappy with your current font, you can choose from over 30 categories of titles till you find one that tickles your fancy.

We couldn’t forget to mention the 3D titles feature with Wondershare Filmora. Gone are the days when creators would use 2D titles to introduce their videos to their audience. Even though not many content creators use 3D titles, you can be among the few that do and gain a competitive advantage. Ensure you peruse through the various categories and find one that speaks to you and fits the kind of content you create.

Below is a step-by-step guide on how to edit YouTube thumbnail text fonts.

Step1 Launch Wondershare Filmora on your device and select “New Project.”

Step2 Click on the icon shown below to import media from your device.

Step3 Drag and drop your photos as shown below to create your YouTube Thumbnail on the platform.

Step4 Add titles to customize the texts in your Thumbnail.

Step5 In the Titles panel, you can customize the font. Filmora offers hundreds of fonts for your choosing.

Step6 Select a still frame to be your thumbnail. Click the camera icon on the right side to take a snapshot.

Step7 The snapshot will appear on the Media panel. Right click the snapshot, and select “Reveal in Explorer” to locate it in your local drive. Then you can use it as your YouTube Thumbnail.

You don’t need to search for fonts on the Internet when Wondershare Filmora offers downloadable fonts. If you are interested in installing fonts in Filmora, watch this video to learn how.

Conclusion

As you generate thumbnails for your YouTube videos, it would be wise to ensure you make them full-sized. The ideal dimension for a YouTube thumbnail should be 1280*720. Since most of your viewers use their mobile phones to watch YouTube videos, it would help to ensure the thumbnail looks the same on your laptop and your mobile device.

A hazy or pixelated thumbnail could discourage the viewer from clicking on your video. We hope you have found a font you like and will incorporate it into your next YouTube video.